Digital Marketing Manager

Location: Charlotte, NC

Hybrid Schedule - 3 days in office

Experience: 5+ years

The Digital Marketing Manager plays a key leadership role on our professional services team supporting digital strategy and activating digital marketing initiatives. In collaboration and coordination with multi-disciplinary team members, the role will lead paid search, social media (organic and paid), email, display advertising and retargeting campaigns across our client portfolio.

This is a great opportunity to manage and build experience in an array of digital mediums supporting the written, visual and spoken word for enterprise and mid-market manufacturers with amazing innovations. If you enjoy working with friendly, collaborative and talented people making an impact in our world, you’re going to love working with this team.

The ideal candidate can produce and optimize compelling and effective work product for digital mediums, and engage with a variety of audience personas.

You are talented at:

• Support digital strategy and responsible for the execution of digital marketing initiatives including Paid Search/PPC, SEO, Email, Social channels.
• Develop campaign and program briefs that achieve client objectives and align with quarterly planning
• Lead and manage development of short-form (action-oriented) digital content (paid media ads, emails, social media posts, landing pages, webinars) for demand generation campaigns that drives results.
• Manage website CMS (content management systems) content to support campaigns
• Manage implementation of customer email marketing and lead nurture campaigns through HubSpot or similar marketing automation platforms.
• Collaborate on SEO content optimizations at the direction of SEO practice area lead.
• QA marketing assets to meet objectives and align with strategy
• Analyze client program performance and analytics (website, email, advertising) for client reporting
• Participate in client campaign/product discovery meetings to support campaign execution
• Manage the marketing calendar and strategically plan timelines and best practices around associated campaigns/launches
• Measure, analyze and report analytics and ROI across marketing campaigns and initiatives
  

Experience Preferred:

• A creative thinker and excellent tactician who rolls up their sleeves to get things done, with at least 5+ years of proven experience within an agency setting or in-house B2B brands
• A confident communicator who can engage and deliver in a myriad of settings
• A subject matter expert in aspects of digital marketing campaign platforms
• Experience achieving measurable business objectives
• Direct or indirect B2B manufacturing experience
• Bachelor's degree in English, Journalism, Public Relations or related communications field

Benefits:

• Be part of a team that fully embraces our core values 
• Competitive Salary, Health Insurance, 401k Match, and Quarterly Profit Sharing 
• Paid time off for holidays, vacation, sick or personal
• Office flex schedule
  

Apply Now