Marketing and CRM Manager

Location: Greenville, SC

Experience: 3+ years

We are looking for an experienced Marketing & CRM Manager for a client's product brand. The brand provides a full range of services for packaging machinery production lines, including design and engineering services, turnkey integration, digital intelligence, and conveyor systems from various go-to market product brands.

Key Responsibilities:

• Oversee digital content strategy for web sites, blog, social media, inbound links, SEO, PPC, and remarketing
• Lead the creation of effective marketing content, including copywriting for web sites and blogs, as well as case studies, photos, videos, brochures, sales sheets, and more
• Manage the creation and development of highly effective customer and market-focused presentations
• Measure analytics and metrics of marketing activities including email marketing, web sites, and social media; deliver reports to senior management team
• Assist with all aspects of Salesforce CRM and Pardot Marketing Automation
• Support data-driven collaboration, cross-selling initiatives, success stories, and best practice sharing across company product brands
• Oversee annual marketing budget and ensure activities and spend align with budget
• Support the VP of Sales in developing tactics to capture new opportunities with existing and potential customers with specific participation in target market initiatives
• Monitor competitive companies and marketing activities
• Plan all aspects of industry trade shows (including logistics, as well as pre-, at- and post-show marketing communications and reporting)
  
  

Qualifications:

• 3+ years of experience in digital marketing is required, preferably in packaging equipment or a B2B manufacturing industry
• Experience with Salesforce CRM or other CRM systems is required
• Experience with Pardot or other Marketing Automation systems is required
• Experience with content management systems (CMS) is required
• Strong knowledge and understanding of current trends in marketing
• Excellent written and verbal communication skills
• Excellent organizational skills, with ability to prioritize and manage multiple projects
• Self-directed, works well in team environment
• Expertise with Microsoft Office including Word, Excel, and PowerPoint
• Expertise with Adobe Creative Suite
• Ability to travel occasionally (10%)
  
  

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