Media Director

Location: Greenville, SC

Experience: 7+ years

The Media Director plays a pivotal role in leading the digital media service offerings for our clients. This individual is tasked with the dual goals of expanding client accounts and elevating campaign successes through innovative digital media strategies. Leveraging organic, social and paid channels, the Media Director ensures our clients' stories are told compellingly, underpinned by robust management and forward-looking reporting methods. This role is crucial in shaping the narrative of campaign performance and results, making data-driven decisions that foster growth and increase client trust and satisfaction.

Successful Outcomes:

• Client Growth: Achieve a 35% annual revenue growth from the digital media service line by securing new business and enhancing current campaigns.
• Client Retention: Maintain a 0% reduction rate in media services due to loss to competitors due to weak campaign performance.
• Employee Retention: Maintain a 36-month retention goal by creating a supportive, growth-focused team environment.
• Strategic Partnerships: Forge strategic partnerships with key technology and media platforms to provide agency and clients with a competitive advantage.
• Win Sophisticated Clients: Attract high-value media clients by demonstrating the agency's leadership in digital strategy through success stories.
  

Short Term Success:

• Assess Current State: Within the first 90 days, every 6 months afterwards, conduct a deep dive into the agency's and clients' digital media strategies to identify improvement opportunities.
• Platform Expertise: Demonstrate expertise in relevant digital media platforms, applying knowledge and experience to optimize existing campaign performance.
• Build Trust through Expertise: Establish credibility and trust by offering knowledgeable, strategic advice, making complex digital media concepts accessible for both agency and clients.
• Uniform Client Reporting Framework: Develop and implement a standardized framework for client reporting that ensures consistency, clarity, and value across all accounts.

Long Term Success:

• Streamlined Client Onboarding: Enhance the client onboarding process for seamless integration of technologies and platforms to ensure agency provides immediate value.
• Lead Clients: Guide clients towards their marketing goals with strategic planning and innovative digital media strategies and management.
• Expand Offerings and Capabilities: Continually advance the agency's digital offerings through the adoption of new platforms, technologies and methodologies.
• Agency Thought Leadership: Position the agency as a digital media thought leader through content creation and industry events.
• Martech Investment: Advocate for and lead the investment in leading-edge marketing technologies to enhance team capabilities, efficiency and increase client ROI on media.

Soft Skills:

• Persuasive Presenter: Deliver compelling presentations that clearly articulate value and results to clients and stakeholders.
• Empathetic Leadership: Lead with empathy, understanding and leveraging individual team strengths, and addressing challenges constructively.
• Natural Curiosity: Maintain a commitment to learning about the latest digital trends and strategies to keep the agency relevant and innovative.
• Cross-Functional Collaboration: Foster a collaborative atmosphere across departments, ensuring integrated campaign strategies.
• Resilience and Adaptability: Navigate industry changes and client challenges with resilience, adapting strategies to maintain positive momentum.

Qualifications:

• Bachelor’s or Master’s degree in Marketing, Advertising, or related field.
• Over 7 years of digital media experience within an ad agency, including significant leadership roles.
• Demonstrated success in client growth and retention through innovative digital media strategies.
• Expert knowledge of digital media platforms, analytics tools, data visualization tools, and evolving industry trends.
• In-depth knowledge of Google Analytics 4, Google Ads, Search Console and Core Vitals
• Proven leadership of a high-performing digital media team, with a focus on continuous learning and development.
• Relevant and active
  

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