Senior Account Executive

Location: Greater Tampa Bay, FL

Experience: 10+ years

The Senior Account Executive is responsible for managing overall brand programs for assigned Client accounts. This position is a senior member of our Client’s firm, helping to maintain and grow key retainer accounts by acting as a compass, solving problems, and offering solutions that meet business goals. This is done by supporting through research, strategy, planning and execution of brand and marketing programs.

The Senior Account Executive will work with the Client leadership, their marketing team, builders, Realtors, residents, investors and other Client partners and marketing resources.

The Senior Account Executive will effectively lead, manage, and collaborate with Agency’s strategy, creative brand service and production teams to ensure the on-time and on-budget execution of programs in support of the strategic brand platform and Client objectives. This person must be an effective leader with proven ability in advising and inspiring teams, orchestrating execution, fiscal management, and measuring results.

The Senior Account Executive must be knowledgeable in both the Client’s business and the agency business and gaining new business from Clients. This position requires strong verbal and written communications skills, a capability for analytical thinking, creative contribution, and budget management skills. Dynamic presentation skills, personal organization and excellent interpersonal skills are must-haves.

Key Responsibilities:

• Know the nuances of multi-channel programs including creative, media (both traditional and digital), placemaking (signage and sales centers) and programming of community brand (events, programs), marketing, and advertising initiatives
• Stay up on the latest industry, market, and consumer insights, understand and support research
• Be accountable to client growth by understanding sales cycles of Client communities, KPIs and return on investment measures
• Effectively plan and manage client budgets, invoicing and reporting
• Set clear strategic priorities for integrated teams
• Lead and maintain annual plans for Client account, working with Client marketing and agency teams
• Proactively communicate client opportunities as it relates to sales cycles and market
• Proactively manage priorities, Translate strategy into account activity, Manage the Execution
• Contribute strategic insights and ideas to agency and Client teams
• Inspire agency teams to develop on-brand, distinctive solutions
• Develop contingency plans, foresee roadblocks, problem solve through obstacles and manage up when needed
• Complete timely follow up
  

Experience and Qualifications:

• 10+ years of agency and real estate account experience (real estate development knowledge preferred)
• Bachelors or Master’s in communication/advertising/marketing field preferred
• Outstanding account management capabilities
• Proven experience with direct reports, training, managing, and delegating
• Experience with large integrated campaigns
• Strong digital acumen required
• Excellent communicator, quality presentation skills
  

Flexible and Remote Work Policy:

We are open to candidates living outside the greater Tampa Bay market. This is offered on a case-by-case basis subject to the candidate, job function and expectations, as well as the firm’s potentially evolving office policy procedure. Currently we maintain an office in Tampa for occasional meetings and collaboration, but the team works remotely in most instances. Travel to client communities is required from time to time. It is ideal to have our team close. 

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