Senior Marketing Sspecialist

Location: Spartanburg, SC

Experience: 3+ years

The Senior Marketing Specialist will be responsible for overseeing and executing a wide range of marketing projects and initiatives to support the company's growth and brand awareness. This individual will collaborate closely with cross-functional teams and external partners to develop and execute creative and engaging marketing campaigns, manage trade show events, and maintain the company's digital presence.

Key Duties and Responsibilities:

• Develop, execute, and monitor marketing campaigns across various projects and channels, collaborating with the Director of Marketing and outside vendors.
• Manage all aspects of trade show and event logistics, including travel, booth setup, and on-site management.
• Oversee the creation and consistency of promotional items and marketing materials.
• Coordinate with vendors and stakeholders to meet deadlines and budgets for trade shows, events, and campaigns.
• Research market trends and help define marketing strategies to reach target audiences.
• Manage projects and tasks, ensuring timely completion.
• Maintain website content, design, and development with external vendors.
• Collaborate with outside vendors to create multimedia marketing assets, such as commercials, animations, podcasts, and videos.
• Collaborate with the Director of Marketing on content development.
• Manage databases, marketing files, digital asset management system, content calendars, and event calendars.
• Perform other duties as assigned.
  
  

Key Skills:

• Excellent project management and organization skills
• Strong written and verbal communication skills
• Proficiency in digital marketing tools and platforms
• Experience in managing trade shows and events
• Familiarity with content creation and graphic design
• Proficiency in Microsoft Office Suite, Adobe Creative Suite, and social media management tools
• Self-starter who can work collaboratively within a team environment

Requirements:

• Bachelor’s in Marketing, Advertising, or Communications required
• 3+ years of marketing, advertising, or trade show/event planning experience preferred
• Experience with HubSpot, Salesforce, Wrike, and Adobe Creative Suite a plus
• Graphic Design skills a plus

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